Getting Supply Chain Management on the Board Room Agenda - Professor Richard Wilding

Professor Richard Wilding, Full Professor of Supply Chain Risk Management discusses getting Supply Chain Management on the Board Room Agenda. He illustates the themes using a simple survey undertaken at the European Supply Chain Summit 2008, Dusseldorf, Germany and responded to by Supply Chain Professionals attending the event. The video addresses the impact of supply chain management of shareholder value, the impact of good supply chain approaches in supporting growth and how supply chain events can result in a 20% reduction in share price.