Supply Chain Strategy - Professor Richard Wilding

Interview with Professor Richard Wilding. Full Professor and Chair in Supply Chain Risk Management at Cranfield School of Management, UK. Professor Wilding is a leading expert in Supply Chain, the interview discusses the development of Supply Chain Strategy and the importance of integration with the Marketing/Competitive Strategy.
www.supplychainpodcast.info
www.cranfield.ac.uk/som
www.richardwilding.info